Electronic Resource

Dynamic Fashion Marketing : Internationalisation, Sustainability and Technology

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Fashion and luxury fashion marketing represents a significant area of discussion and transformation for academicians and practitioners. This book bridges the gap between academia and business to provide new evidence and findings in fashion marketing from the perspectives of internationalisation, sustainability and technology. Contributors examine how fashion is evolving and offer in-depth analyses of consumer behaviour under the influence of sustainability and technology. With a particular emphasis on post-pandemic recovery, the book offers methodological advancements and epistemological insights to open the conversation on the future of fashion marketing through a critical lens. This edited collection will appeal to scholars across fashion marketing, fashion business and consumer behaviour research and is an insightful resource for astute practitioners working at the intersection of fashion, sustainability and technology.

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Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

746.92

Penerbit

London : Routledge., 2026

Deskripsi Fisik

Ebook

Bahasa

Bahasa Inggris

ISBN/ISSN

9781003519744

Klasifikasi

746.92

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

1

Subjek

Fashion marketing
Fashion Bussines

Info Detail Spesifik

Klik Lampiran Berkas untuk membaca

Pernyataan Tanggungjawab

Huifeng Bai, Vito Tassiello

Versi lain/terkait

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